# Shopify SEO & GEO Prompt Library 40 practical prompts. Replace bracketed variables and attach the listed source material. Never paste customer personal data, credentials, confidential contracts, or information you are not permitted to process. ## 1. Build a search opportunity map **Category:** Store strategy **Use case:** Choose where the store can credibly win **Attach:** Product catalogue export; Google Search Console query export; Margin or priority tiers Act as a Shopify SEO and GEO strategist. Using the attached catalogue, Search Console export and margin data, group demand into commercial themes. Score each theme from 1–5 for demand evidence, catalogue fit, margin, inventory reliability, competition and answer-engine usefulness. Recommend the five themes to pursue, five to defer, the page type that should own each selected theme, and the evidence still missing. Do not invent search volume or business facts. Label every assumption. ## 2. Find the store’s real moat **Category:** Store strategy **Use case:** Turn product facts into defensible positioning **Attach:** Brand brief; Product specifications; Customer review export; 3–5 competitor URLs or page exports Review the attached brand brief, product specifications, customer reviews and competitor pages. Identify claims this Shopify store can substantiate that competitors cannot easily copy. Separate: verified product facts, customer-observed benefits, unsupported marketing claims and open questions. Produce a positioning matrix and ten search or AI-answer topics built only from verified evidence. ## 3. Segment the catalogue by search job **Category:** Store strategy **Use case:** Stop treating every product equally **Attach:** Shopify product CSV; Top landing-page report; On-site search terms Segment this Shopify catalogue into: discovery products, comparison products, replacement products, replenishment products, gift products and low-search products. Explain the evidence for each classification, flag ambiguous items and recommend the SEO/GEO page, internal-link and content treatment for each cohort. Return a table that preserves handle or SKU so the plan can be implemented. ## 4. Prioritize a 90-day roadmap **Category:** Store strategy **Use case:** Convert findings into shipped work **Attach:** SEO/GEO audit; Development constraints; Team or owner list; Commercial priorities Turn the attached audit findings into a 90-day Shopify SEO and GEO roadmap. Score each task for commercial impact, reach, confidence, effort, dependency and reversibility. Group work into days 1–30, 31–60 and 61–90. Name the owner type, acceptance test and success signal for every task. Reject vague tasks such as ‘improve SEO’ and do not promise rankings. ## 5. Map customer language to pages **Category:** Store strategy **Use case:** Create one clear owner for each intent **Attach:** Support transcript export; Review export; On-site search export; Search Console queries Using customer-support transcripts, reviews, on-site search and Search Console queries, cluster the language customers use before purchase. For each cluster, identify intent, funnel stage, current best page, content gap and recommended canonical owner. Flag clusters where two pages compete for the same job. Quote source phrases exactly and redact personal information. ## 6. Audit indexation by template **Category:** Technical SEO **Use case:** Find where index quality breaks **Attach:** Crawler export; Search Console page-indexing export; Sitemap URL list Analyze the attached crawl and Search Console indexing export by Shopify template: product, collection, article, page, search, tag, parameter and market URL. Calculate useful-index ratios where the data allows. Identify duplicate, excluded, orphaned, soft-404 and low-value cohorts. Recommend rules and tests by template, not a list of isolated URLs. Do not treat every excluded URL as an error. ## 7. Review canonical logic **Category:** Technical SEO **Use case:** Check whether Shopify points to the intended owner **Attach:** Crawl export with canonical fields; Sitemap export; Market URL rules Review the attached URL sample with rendered canonical tags, status codes, internal links and sitemap presence. Identify canonical contradictions, chains, cross-market mistakes and pages that canonicalize away unique value. Return a decision for each pattern: keep, canonicalize, redirect, noindex, 404/410 or investigate. Explain the customer and crawl consequence. ## 8. Control faceted navigation **Category:** Technical SEO **Use case:** Choose which filters deserve pages **Attach:** Filter and URL inventory; Collection product counts; Query export; Theme filter behavior Given the attached collection filters, URL patterns, query data and inventory counts, design a faceted-navigation index policy for this Shopify store. Select only stable combinations with distinct demand, sufficient products and useful content. Define crawl rules, canonical behavior, internal-link rules, empty-state behavior and monitoring. List combinations that must stay unindexed and why. ## 9. Test a theme release **Category:** Technical SEO **Use case:** Catch search regressions before launch **Attach:** Production crawl; Staging crawl; Release brief; Representative rendered HTML Compare the attached before-and-after crawls for a Shopify theme release. Report changes in status codes, titles, canonicals, robots directives, structured data, headings, internal links, rendered product content, image loading and Core Web Vitals proxies. Classify each change as intended, risk, regression or needs human review. Produce a release gate with pass/fail evidence. ## 10. Design a redirect map **Category:** Technical SEO **Use case:** Preserve useful URLs in a migration **Attach:** Old crawl; Analytics landing pages; Search Console pages; Backlink export; New Shopify URL list Using the old-site URL inventory and the new Shopify URL list, propose one-to-one redirect targets based on intent and content equivalence. Never default unmatched URLs to the homepage. Flag high-value URLs without a true replacement, redirect chains, parameter traps and content that should be recreated. Return source, destination, rationale and confidence. ## 11. Write a collection brief **Category:** Collection pages **Use case:** Build a page that helps shoppers choose **Attach:** Collection product export; Query data; Customer questions; Brand voice guide Create an implementation brief for the Shopify collection [COLLECTION]. Use the attached products and query evidence. Include primary buying job, eligible products, inclusion rules, title and heading direction, 120–180 words of useful introductory guidance, filter priorities, comparison facts, internal links, FAQs with evidence requirements and claims to avoid. Do not keyword-stuff or invent product attributes. ## 12. Consolidate overlapping collections **Category:** Collection pages **Use case:** Give each demand theme one owner **Attach:** Collection URL export; Product membership by collection; Traffic and query data Review the attached collection list, copy, product overlap, traffic and query data. Identify duplicate or cannibalizing collections. Recommend keep, merge, reposition, redirect or retire for each. For retained collections, define a distinct audience, buying job, assortment rule and internal-link source. Preserve valuable URLs and call out decisions needing merchandising input. ## 13. Plan filters from buying decisions **Category:** Collection pages **Use case:** Make filters useful without creating crawl waste **Attach:** Product metafield export; Support questions; On-site search terms Using product attributes, support questions and on-site search terms, propose the filter system for [COLLECTION]. Rank filters by decision value, not database availability. Define normalized labels, value order, missing-data issues, mobile behavior and which combinations—if any—deserve indexable landing pages. Include a data-cleanup list. ## 14. Improve collection internal links **Category:** Collection pages **Use case:** Build crawlable paths to important ranges **Attach:** Site navigation export; Internal-link crawl; Priority product list; Relevant article list Map how users and crawlers should reach [COLLECTION] and its products. Use the attached navigation, breadcrumbs, related collections, articles and priority products. Recommend anchor text and placement for meaningful links, identify orphaned or overlinked pages, and produce a before/after link map. Use normal anchor links; do not depend on site search. ## 15. Create an out-of-stock collection policy **Category:** Collection pages **Use case:** Keep demand useful when inventory changes **Attach:** Collection inventory history; Replenishment calendar; Organic landing-page data Design rules for collection pages when product count falls, all items sell out or a seasonal range closes. Cover indexation, visible messaging, alternatives, internal links, redirects and reactivation. Use the attached replenishment calendar and historic query value. Return deterministic rules the merchandising team can follow. ## 16. Build an answer-ready product brief **Category:** Product pages **Use case:** Create the factual source behind the product **Attach:** Product specification; Approved claims; Support questions; Review export; Delivery and returns policy Using the attached product specification, support questions, review themes and approved claims, create a Shopify product-content brief. Include a one-sentence definition, who it is for, who it is not for, specifications, variants, compatibility, use steps, care, delivery, returns, five comparisons, FAQs and structured-data inputs. Mark every missing fact as UNKNOWN. Never infer a claim. ## 17. Compare two products honestly **Category:** Product pages **Use case:** Answer the choice without inventing a winner **Attach:** Product A specification; Product B specification; Current prices and availability Compare [PRODUCT A] and [PRODUCT B] using only the attached verified facts. Build a table covering audience, specifications, strengths, limitations, compatibility, price basis, availability and best-fit scenarios. State when there is no meaningful difference. List missing information and produce a neutral recommendation tree. Do not use review sentiment as a product fact. ## 18. Audit product schema inputs **Category:** Product pages **Use case:** Align visible facts, JSON-LD and feed **Attach:** Rendered HTML; Extracted JSON-LD; Merchant Center product row Compare the attached rendered product page, Product structured data and Merchant Center feed row. Identify mismatches in URL, identifier, title, variant, image, price, currency, availability, shipping, return policy and review data. Prioritize errors that can mislead customers or disqualify merchant listings. Return exact source-of-truth and owner for each field. ## 19. Extract review-led objections **Category:** Product pages **Use case:** Use reviews without manufacturing claims **Attach:** Product review export; Current product page; Return-reason export if available Analyze the attached product reviews. Group recurring praise, objections, fit issues, usage problems and expectation gaps. Quantify themes only when the sample supports it. Recommend product-page clarifications, FAQs, images or instructions that address the themes. Separate reviewer opinion from verified product facts and exclude personal data. ## 20. Create an image shot list **Category:** Product pages **Use case:** Make the gallery answer buying questions **Attach:** Product specification; Customer questions; Existing gallery; Brand art direction Create a product photography and media shot list for [PRODUCT] based on the attached specifications and customer questions. Include hero, scale, detail, material, dimensions, variants, use, packaging and limitation shots. For each frame, state the question it answers, required props, crop variants and factual alt-text direction. Do not put promotional claims in alt text. ## 21. Run a brand answer audit **Category:** GEO & AI answers **Use case:** See what AI systems say and what sources they use **Attach:** Prompt set; Timestamped answer exports; Citation URLs; Competitor list Using the attached answer-engine exports for the fixed prompt set, analyze brand mentions, position, sentiment, cited sources, product accuracy and competitor overlap. Separate observation from inference. Identify incorrect facts, missing source pages and citation opportunities. Produce a prioritized action list tied to pages or external sources; do not claim causation from one run. ## 22. Create a prompt measurement set **Category:** GEO & AI answers **Use case:** Track questions that map to real buying decisions **Attach:** Customer question corpus; Catalogue export; Priority markets; Competitor set Design a stable GEO measurement set for this Shopify store. Use the attached customer questions, catalogue and markets. Create prompts across category discovery, product comparison, compatibility, trust, local availability and post-purchase use. For each prompt, define market, audience, expected evidence, relevant products, success classification and why the question matters commercially. Avoid prompts that merely ask for the brand by name. ## 23. Make a page more citable **Category:** GEO & AI answers **Use case:** Improve clarity without writing for robots **Attach:** Page copy or URL export; Approved facts; Primary references; Brand voice guide Audit the attached page for answer-engine usefulness. Identify the central question, directly supported answer, named entities, definitions, comparisons, source quality, update signals and missing caveats. Rewrite only the sections that are vague or unsupported. Keep the brand voice and do not add invented statistics, fake quotations or FAQ markup for invisible content. ## 24. Investigate citation gaps **Category:** GEO & AI answers **Use case:** Find why competitors are being sourced **Attach:** AI answer exports; Cited source pages; Our candidate pages For each attached AI answer and cited competitor source, identify what evidence the source provides: definition, data, comparison, authority, freshness, first-party detail or accessibility. Compare that with our best page. Recommend content, entity or external-authority work that closes the factual gap. Do not recommend copying the source or chasing a citation without customer value. ## 25. Check product fact consistency **Category:** GEO & AI answers **Use case:** Prevent conflicting answers across the web **Attach:** Product page export; Structured data; Feed row; Help articles; Marketplace or press references Create a fact-consistency matrix for [PRODUCT] across the Shopify page, structured data, feed, help center, marketplace listings and approved press material. Flag conflicts and stale facts, select a source of truth and propose an update sequence. Include price and availability only as timestamped observations. ## 26. Turn support questions into a content plan **Category:** Content & authority **Use case:** Use real friction as the editorial brief **Attach:** Support ticket export; Product list; Current content inventory Cluster the attached support questions by buying stage, product, urgency and reusable answer. For each cluster, recommend the best destination: product page, collection, comparison, guide, policy, help article or no public page. Score by frequency, revenue relevance, risk and evidence readiness. Draft titles only after assigning a canonical owner. ## 27. Refresh an underperforming guide **Category:** Content & authority **Use case:** Improve usefulness before changing the headline **Attach:** Article copy; Search Console page queries; Internal links; Current product facts Evaluate the attached article using its Search Console queries, engagement, internal links and current product facts. Identify intent mismatch, stale sections, weak evidence, competing URLs and missing next steps. Produce a section-level keep/update/merge/remove plan, a new outline and internal-link changes. Preserve useful passages and URL equity. ## 28. Design an original-data study **Category:** Content & authority **Use case:** Create evidence people can reference **Attach:** Anonymized dataset; Data dictionary; Privacy constraints; Subject expert notes Using the attached first-party dataset, propose an editorial study that is useful to Shopify merchants. Define a narrow research question, inclusion criteria, cleaning steps, limitations, calculations, charts, expert review and reproducibility notes. Identify what may be published safely and what must remain private. Do not produce conclusions until the data passes validation. ## 29. Build a source outreach list **Category:** Content & authority **Use case:** Earn relevant citations without spray-and-pray **Attach:** Publishable resource; Target audience; Known partners; Competitor backlink examples Based on the attached original resource and audience, define the types of publishers, experts, communities and partner pages that would genuinely benefit from it. Produce qualification criteria, personalized angles and reasons to exclude a prospect. Do not invent contact details, publication history or relationships. Prioritize relevance over list size. ## 30. Create a comparison-page standard **Category:** Content & authority **Use case:** Keep commercial comparisons fair and maintainable **Attach:** Brand legal guidance; Product fact sources; Existing comparison examples Create an editorial standard for Shopify comparison pages. Define evidence sources, fact timestamps, comparison dimensions, conflict disclosures, update cadence, language to avoid and how to handle unavailable pricing. Include a reusable table structure and reviewer checklist. The standard must prevent fabricated tests and unfair claims. ## 31. Audit Shopify Markets URLs **Category:** International SEO **Use case:** Check hreflang, canonicals and market access **Attach:** Multi-market crawl; Hreflang export; Sitemaps; Shopify Markets configuration Review the attached crawl of all market URLs. Validate self-referencing canonicals, reciprocal hreflang, language-region codes, x-default, sitemap inclusion, status codes and internal links. Identify auto-redirect or rendering behavior that could block crawlers. Return issue patterns by market and a representative test URL for each. ## 32. Localize a collection beyond translation **Category:** International SEO **Use case:** Adapt the buying decision for one market **Attach:** Source collection copy; Market brief; Regional assortment; Delivery and returns terms; Approved glossary Localize the attached collection page for [MARKET] and [LANGUAGE]. Preserve verified global product facts, then adapt terminology, units, season, delivery, returns, availability and examples using the attached market brief. Flag legal or cultural questions for a local reviewer. Do not translate unsupported claims or assume local demand. ## 33. Choose a market URL strategy **Category:** International SEO **Use case:** Compare subfolder, subdomain and country domain **Attach:** Market expansion brief; Current domain setup; Team ownership; Localization resources Evaluate subfolders, subdomains and country domains for this Shopify Markets expansion. Use the attached operational, brand, legal, language and authority constraints. Compare implementation effort, governance, shared authority, localization needs and migration risk. Recommend one approach with prerequisites and reasons the other options were rejected. ## 34. Find cross-market content conflicts **Category:** International SEO **Use case:** Stop the wrong regional page from winning **Attach:** Search Console exports by property/directory; Hreflang crawl; Market page samples Using the attached market landing-page and query exports, find cases where users land on the wrong country or language version. Check hreflang, canonicals, internal links, translated titles, availability and redirect behavior. Classify technical versus content causes and provide a market-by-market correction plan. ## 35. Build a localization QA checklist **Category:** International SEO **Use case:** Give reviewers a repeatable release gate **Attach:** Market rules; Approved terminology; Template inventory; Regional policies Create a localization QA checklist for Shopify product, collection and policy pages in [MARKET]. Cover language quality, local terminology, currency, units, tax, delivery, returns, assortment, claims, metadata, structured data, links and hreflang. Separate automated checks from native-speaker review and legal review. ## 36. Create a Search Console opportunity report **Category:** Measurement **Use case:** Turn queries into page decisions **Attach:** Search Console query-page export; Product priority list; Inventory status Analyze the attached Search Console export by query and landing page. Group rows into brand, category, product, comparison, informational and irrelevant demand. Identify high-impression weak-CTR pages, positions with realistic upside, cannibalization and queries with no suitable page. Weight recommendations by commercial fit and inventory, not impressions alone. ## 37. Separate SEO and GEO scorecards **Category:** Measurement **Use case:** Avoid combining unlike signals **Attach:** Analytics sources; Search Console access map; GEO tracking export; Commercial goals Design two connected scorecards for this Shopify store. SEO should cover crawl/index quality, search visibility, qualified sessions and commercial cohorts. GEO should cover a fixed prompt set, mentions, citations, answer accuracy and qualified referrals. Define metric formula, source, cadence, owner, limitations and decisions each metric supports. Do not create a blended vanity score. ## 38. Diagnose an organic traffic drop **Category:** Measurement **Use case:** Find cause before prescribing fixes **Attach:** Analytics landing pages; Search Console queries and pages; Release log; Indexing report; Inventory changes Investigate the attached organic traffic decline. Compare dates, page cohorts, queries, countries, devices, indexation, releases, inventory and tracking changes. Separate demand change, ranking change, CTR change, deindexation, migration, outage and measurement failure. Produce evidence for and against each hypothesis and the next test needed. ## 39. Measure content-assisted revenue **Category:** Measurement **Use case:** See beyond article last click **Attach:** Analytics path export; Order events; Content URL list; Attribution settings Using the attached analytics paths and ecommerce events, evaluate how guides and comparisons contribute before purchase. Define eligible entrances and assists, remove internal and consent-related distortions where possible, compare cohorts and note attribution limits. Recommend a reporting view that does not claim causal lift from observational paths. ## 40. Build a weekly search operating review **Category:** Measurement **Use case:** Make the team act on evidence **Attach:** SEO dashboard; GEO dashboard; Release log; Work queue Create a 30-minute weekly operating review for Shopify SEO and GEO. Use the attached dashboards and work queue. Specify pre-read, five decision questions, thresholds for investigation, owners, actions and what should not be discussed weekly. Keep long-term performance, incidents and experiments distinct.