EXPERIENCE & PERSPECTIVEDifferent teams.
A broader perspective.
Experience earned across different roles, teams and collaborations informs the way we approach your brand. Every engagement has its own context.
Get to know the agency↗ SEO/GEO — SEARCH STUDIES04 / CH
One platform. Undivided attention.↗
PROGRESS, MADE VISIBLE
The work should
make a difference.
For GEO and SEO engagements, we agree a baseline and track the signals that matter to your store. These are our measurement methods.
01 / THE SCORECARDShare of answer
The percentage of prompts in your fixed prompt set where an assistant names your brand.
How we measure it +
100–300 frozen prompts, run weekly against each major assistant, multiple runs per prompt to average out sampling noise.
Noisy month to month. We report a rolling average alongside the raw figure, and we tell you how many runs it averages.
02 / THE SCORECARDCitation share
How often your domain is actually linked as a source, rather than just mentioned.
How we measure it +
Captured in the same runs, recorded per assistant because attribution behaviour differs enormously between them.
Always lower than share of answer, sometimes by a lot. A brand can be named constantly and linked rarely.
03 / THE SCORECARDSource gap
Which domains get cited for your category's questions instead of you, and on which specific claims.
How we measure it +
Every cited URL is logged and clustered by claim type, then ranked by how often it displaces you.
The most actionable number on this page and the least impressive-looking in a slide. It is usually a short list.
04 / THE SCORECARDIndexed money pages
How many of the collections and products that can actually convert are indexed and served.
How we measure it +
Search Console coverage reconciled against a crawl and against your own revenue-by-URL data.
Often the fastest-moving number in the first quarter, because most stores are leaving indexable pages on the floor.
05 / THE SCORECARDNon-branded organic revenue
Revenue from sessions that did not start with someone typing your brand name.
How we measure it +
GA4 segmented against Search Console query data, reported monthly against the week-one baseline.
The number that matters most and moves slowest. Branded traffic growth can mask a non-branded decline for months.
06 / THE SCORECARDAI referral sessions
Sessions arriving from assistant surfaces, and what they do once they land.
How we measure it +
Referrer classification plus UTM hygiene, with assisted-conversion paths tracked separately.
Volumes are small relative to classic organic today. Intent quality is typically higher. Both things are true.
A SHARED VIEW
You see what we see.
Clear reporting, the underlying data and a conversation about what to do next.
- 01A monthly report that opens with the week-one baseline, so movement is always in context
- 02Raw run data, not just summary charts — you can audit every number we publish
- 03An explicit list of what we shipped that month, linked to the PRs
- 04A stop-doing list: work we recommend killing, including our own
- 05A working session with your team, rather than a PDF sent over the wall
SHOPIFY SEO & GEO. NOTHING ELSE.What could we do together?
Tell us about your products, your customers and the next chapter for your store.