THE JOURNALNotes on
Notes on
being found.
Ideas, observations and practical details from the intersection of ecommerce, search and AI.
The Shopify GEO checklist: what to fix before you chase citations
Fourteen retrieval-layer fixes specific to Shopify. Get these right before spending a cent on content designed to be quoted by AI assistants.
9 min readWhy your Shopify collection pages don't rank
Collection pages are the highest-intent, highest-margin pages on a Shopify store — and most are auto-generated grids with no copy, no links and no reason to win.
7 min readHow to measure share of answer across AI assistants
A practical method for tracking whether your brand is named and cited by ChatGPT, Perplexity, Gemini, Copilot and AI Overviews — and what the numbers actually mean.
8 min readSHOPIFY SEO & GEO. NOTHING ELSE.
From a good read to a good move.
Put the ideas to work in your store. We’ll help you find the most useful place to start.