Same platform.
Different search job.
A fashion store does not have the same search problem as a B2B catalogue. A launch does not need the same operating system as Shopify Plus. Start with the store you actually run.
Sell the product people are actually describing.
Fashion & apparel
A practical search plan for Shopify fashion stores managing sizes, colours, seasonal collections, look-led discovery and fast-changing inventory.
OPEN THE PLAYBOOK ↗02 / 08Beauty & skincare
Search strategy for Shopify beauty brands balancing ingredient education, routine-led discovery, product claims and trust.
OPEN THE PLAYBOOK ↗03 / 08Food & beverage
SEO and AI-search planning for Shopify food and drink brands with dietary needs, flavours, formats, subscriptions and delivery constraints.
OPEN THE PLAYBOOK ↗04 / 08Supplements & wellness
A trust-first organic and AI-search framework for Shopify supplement brands operating in a high-scrutiny category.
OPEN THE PLAYBOOK ↗05 / 08Furniture & homeware
Organic discovery for Shopify furniture stores where dimensions, materials, rooms, delivery and visual search shape the purchase.
OPEN THE PLAYBOOK ↗06 / 08Jewellery & watches
Search strategy for jewellery and watch stores where material truth, sizing, provenance, gifting and trust drive discovery.
OPEN THE PLAYBOOK ↗07 / 08Electronics & gadgets
Technical SEO and answer visibility for Shopify electronics stores with compatibility, model, specification and support complexity.
OPEN THE PLAYBOOK ↗08 / 08Pet products
Organic and AI-search growth for Shopify pet brands built around species, life stage, size, behaviour and product safety.
OPEN THE PLAYBOOK ↗Make the buying model understandable.
B2B & wholesale
A search framework for Shopify B2B stores with company accounts, gated pricing, technical specifications and longer buying cycles.
OPEN THE PLAYBOOK ↗02 / 05Subscription stores
SEO and answer visibility for Shopify subscription brands selling replenishment, memberships or curated boxes.
OPEN THE PLAYBOOK ↗03 / 05Digital products
Organic growth for Shopify stores selling downloads, templates, courses, licences or digital access.
OPEN THE PLAYBOOK ↗04 / 05Online + retail
Connected organic discovery for Shopify brands selling online and through physical stores, showrooms or pickup locations.
OPEN THE PLAYBOOK ↗05 / 05High-AOV & luxury
Organic discovery for high-consideration Shopify purchases where expertise, provenance, service and confidence matter more than traffic volume.
OPEN THE PLAYBOOK ↗Use the system your stage can support.
New stores
A launch-stage search plan for new Shopify stores that need a clean index, credible product information and a realistic first demand map.
OPEN THE PLAYBOOK ↗02 / 03Growing stores
A growth-stage search system for Shopify stores moving beyond founder-led merchandising into repeatable organic acquisition.
OPEN THE PLAYBOOK ↗03 / 03Shopify Plus
Enterprise organic-search governance for Shopify Plus stores with multiple teams, markets, storefronts and release dependencies.
OPEN THE PLAYBOOK ↗Control complexity before it controls the index.
Large catalogues
Crawl, indexation and demand architecture for Shopify stores with thousands of products, variants and filtered states.
OPEN THE PLAYBOOK ↗02 / 04Small catalogues
A focused search strategy for Shopify stores with a small, curated product range and limited page inventory.
OPEN THE PLAYBOOK ↗03 / 04International stores
International SEO and AI-search planning for Shopify Markets, languages, currencies and region-specific product availability.
OPEN THE PLAYBOOK ↗04 / 04Shopify migrations
A migration search plan for moving an established ecommerce store to Shopify without abandoning valuable URLs, signals and product evidence.
OPEN THE PLAYBOOK ↗Ask better questions of your store.
Use the Shopify prompt library to audit products, collections, customer questions, schema inputs and AI-answer readiness with your own material attached.
Open the prompt library ↗Your store has a specific search problem.
Show us the catalogue, market and growth stage. We’ll tell you what deserves attention first.