Be in
the answer.
Generative engine optimization for Shopify. Make your products easier to retrieve, understand and cite in AI answers.
Talk about your storeWhat is Shopify GEO?
Shopify GEO, or generative engine optimization, is work to improve a Shopify brand’s discoverability in AI-generated answers. We review crawl access, product facts, answer content and the sources assistants cite. We measure brand mentions, citations and referrals across a defined set of shopping questions.
| Focus | The work | What you get |
|---|---|---|
| Retrieval | Crawler policy, rendered product facts and canonical pages | Pages that search systems can access and interpret accurately |
| Answers and sources | Buying questions, product comparisons, consistent entities and source gaps | Useful answer passages and a prioritised credibility roadmap |
| Measurement | A fixed prompt set, recorded models, locales and repeat observations | Mention and citation trends with the underlying evidence and limitations |
We study the buying questions in your category and the sources AI assistants cite. Then we close the gaps: accessible pages, clear product facts, useful answers and credible corroboration. We track mentions and citations against a consistent prompt set. We earn the opportunity to be recommended; we never pretend to control the answer.
What’s included.
An AI visibility baseline across relevant shopping questions
Citation and competitor source-gap analysis
Crawler access and product-information retrieval checks
Answer-led content, comparisons and product specifications
Consistent brand facts across your store and relevant sources
Prompt-level mention, citation and AI referral reporting
Before we start.
01Can you guarantee ChatGPT will recommend my store?
No. Assistants choose sources and generate answers independently. We can improve the information and signals available to them and measure observed outcomes. We cannot guarantee a recommendation, citation or particular answer.
02Is there special schema for AI Overviews?
Google says there is no special schema or additional optimization required for AI Overviews or AI Mode. Pages need to be indexed and eligible for a search snippet. We focus on useful text, crawl access, internal links and structured data that matches the visible page.
03Does allowing GPTBot put my site in ChatGPT search?
GPTBot and OAI-SearchBot serve different purposes. OpenAI identifies OAI-SearchBot as its search crawler and GPTBot as a crawler for content that may be used in model training. We review each policy separately; allowing a training crawler is not a substitute for search access.
04How do you measure GEO without pretending the answers are fixed?
We agree representative buying questions, record the assistant and model, keep locale and test conditions consistent, and repeat observations. Reports distinguish being named from receiving a citation and show the sources used. These are observed samples, not a guarantee of what every customer sees.
Know the territory.
Primary references
SEO and GEO outcomes vary by store, market and search system. We measure observed progress and do not promise rankings or AI recommendations. See how we report the work.
Put the specialists to work.
Great products deserve an audience. Let’s find out what’s standing between yours and the people looking for them.