BÉIS6 standout Shopify brands and what their stores get right
Study Gymshark, Blueland, Ugmonk, BÉIS, Allbirds and Cotopaxi for useful lessons in navigation, product explanation, photography and buying confidence.
Read the storyBRANDS WORTH STUDYING / 04 STORIES
Store Studies
Good stores make deliberate choices. We take a closer look at the details worth learning from.
BÉIS
GymsharkGymshark’s Shopify store: the buying paths worth studying
A focused Gymshark store study: navigation by activity, product and fit, linked buying guides, and practical lessons for Shopify collection-page SEO.
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BluelandBlueland’s Shopify store: making a refill model easy to understand
What Shopify merchants can learn from Blueland’s starter-kit and refill journeys, product grouping and clear explanation of a different way to buy.
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UgmonkUgmonk’s Shopify store: selling the ritual around the product
An editorial study of Ugmonk’s product storytelling: useful context, clear components and photography that makes an everyday object easier to understand.
Read the storySHOPIFY SEO & GEO. NOTHING ELSE.
Bring the right ideas home.
Our focus stays the same: SEO and GEO for Shopify. Let’s work on how your store gets found.